
Keywords: Financial Services, digitalization
This innovation aimed to transform financial services by offering a fully-digital financial services account, offering: Payments, Remittances, Savings, Investments & Insurance. Yalla App is the first super App in the Middle East & Africa for all daily financial & non-financial needs to send & receive money, pay merchants online & offline & place orders. As of 2022, the App had over 900,000 downloads with transactions worth over 500 Million Egyptian Pounds.
